Tips for making essential restaurant menus Interesting restaurant menu designs can enhance the dining experience, help customers make satisfying choices and stimulate appetite. However, the menu is more than just a list of dishes that a diner has available, it’s a strong brand piece that has the potential to communicate the identity of a diner and drive profits if it is well designed. Let’s joinEMS Design & Printingto discuss some visual strategies in menu design that can help increase profit margins from customers for your eatery.     Look out for eye scan patterns For years, eateries have designed their menus with the assumption that customers’ eyes are naturally drawn to the 1 point in the upper right corner and place more profitable items there. However, new research shows that customers tend to read the menu like a book, starting from the top left corner.     Divide the menu into logical parts Make it easy for customers to find food by arranging dishes sequentially and in logical groups, starting with appetizers.     Use photos of just good enough quality Food images are often associated with spam leaflets and large restaurant chains. If you use photos, they must be of extremely high […] read more