Social media has its own advantages and benefits that cannot be matched by anything else, not even SEO. However, when it comes to advertising, all platforms are equally advantageous. SEO has 4.3 billion users while social media has 4.62 billion users, making it evident that the count is high. As an advertiser, promoting your brand on social media is a hassle-free option. You can choose either free or paid advertising on social media. Today, we will focus on the benefits of free online advertising on social media for advertisers.
Increased Brand Awareness:
Social media provides advertisers with a greater opportunity to increase brand awareness compared to any other platform. With over 50% of the global population on social media platforms such as Facebook and Instagram, targeting audiences on social media has become an invaluable opportunity for advertisers.
Generate Leads
When someone shows interest in a company’s product or service and provides their contact information, they become a lead for that business. These leads can be generated through various means such as website visits, social media engagement, email marketing campaigns, and more.
Viral & Viral:
Everyone wants to be viral on social media. Becoming viral means gaining more followers and viewers on your ads, posts, and stories. Once your account on social media becomes viral, you can reach millions of audiences at a single time.
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