Digital marketing is the use of electronic media to advertise goods, services, or brands, such as blogs, video marketing, SEO, podcasts, social media, and email campaigns.
1. Readily Measurable:-
2. Cost-Effective and Robust
3. Worldwide Reach
4. Unique Target
You may pick your audiences and establish a budget based on your needs, as we learned in our essay. You may target our particular audience. Every social media platform or Google allows you to utilise their own targeting strategy to target just your potential clients based on your specialisation.
5. 24×7 Marketing
When we choose traditional marketing, we are constrained by time or money. Assume you wish to distribute flyers to raise brand awareness. You’ll have to do it during the day because there won’t be any customers at the market at night.
When you choose Digital Marketing, you will have 24 hour access to your target audience. People generally use their phones and laptops till late at night, surfing around social media or watching YouTube. You can display your adverts on any of these platforms.
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