Marketing Funnel? So what is the hype all about? Marketing Funnel is one of the most used and is currently one of the trending terms used in Marketing strategy. So why was this new concept introduced? The answer is simple Marketing funnel is a marketing strategy of a brand from which they understand its ability to influence a buyer’s decision. It’s one strategy that helps in understanding conversions.
A Marketing Funnel is a customer’s way of understanding your brand through your products and services. The Funnel is designed with various marketing components that help filter the customers interested in buying your services.
- The Funnel journey starts with Awareness, which is possible to be aware of your brands through your marketing campaign.
- The second stage of the marketing funnel is desire. In this, the brand should be able to stir up the desire among the people who are visiting and start generating leads.
- The leads are converted to possible customers. This step is known as Consideration in this marketing research and various other stages.
- The next stage is where the possible customer will evaluate various products or services and the intention. The interest in buying or not is built by the brand.
- The next step includes when the possible customer is evaluating all the options and choosing the one which is the best for him. This is known as Evaluation.
- The last step is the purchase, in which the potential customer finally buys the products.
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